PRIVACY

Federal Law Prohibits Unfair and Deceptive Acts or Practices as it relates to privacy issues. The FTC requires users be informed about how personal information is collected, used, shared and protected. In addition it limits how personal information can be used.

Privacy protection is an issue prominently featured in the media. As the real world and online world become increasingly intertwined keeping one's personal and private information "private" has become a focal point of consumer protectionism.

Data Collection Best Practices:

Take responsibility. When collecting data, you have a legal obligation to protect it.

Take stock. Know what personal information you have in your paper files and on your computers.

Scale down. Keep only what you need for your business.

Lock it. Protect the information in your care.

Pitch it Properly. dispose of what you no longer need.

Plan ahead. Create a plan to respond to security incidents.

Privacy Policy Tips

  • Err on the side of caution
  • Review your Privacy Policy quarterly
  • Account for Children’s Privacy (COPPA Rule)
  • Adhere to the claims you make – data collected under a previous version may need to be treated differently
  • Clearly set forth date of last revision
  • The fact that “the competition is doing it” will not deter an FTC investigation

Additional Helpful Links on Privacy

Affiliate.com Privacy Policy